How to Write a Company Profile（如何写公司简介）

A company profile, also called a business introduction, is a way to introduce your company. It provides detailed and clear explanations about your activities, abilities and assets. Writing a company profile is not an easy task. Here are a few tips for you:

• Start with simple corporate information. This will include the company name, locations and type of business.

• Disclose relevant financial data. The corporate profile should include revenues, profits, assets and information on tax filings. Any mergers or acquisitions（并购）should also be noted.

• Account for corporate policies and how relationships are maintained with investors, shareholders and other stakeholders.

• State the mission of the company and what products or services it provides to its customers and clients.

• Call attention to important achievements and milestones（里程碑）. It is okay to brag a little in your corporate profile.

• Talk about the employees. Part of the corporate profile should be about the people who make the business run. Briefly discuss your highly trained staff and what you do to keep morale and standards high（保持员工上进心与高标准）.