Tips for Writing a Product Description（产品介绍的写作技巧）

A well-written product description must be appealing and informative. Follow these steps to create prose that will attract buyers to your product and service.

• Research your product to find its features. You've got to know your product well enough to describe it.

• Identify your audience. You want to write your description so it should be at your specific audience as this will help generate more sales.

• Link the features and benefits of your product. It's often not enough to just list the features of a product as your audience may not always understand them. Use descriptive language to convey how any one feature will benefit the buyer and how purchasing the item will make the consumer's life easier. Potential buyers want to know what the product will do for them.

• Use clear and decisive language. It's important to be concise when writing product descriptions. Use common language and terms that are easy to understand. Clearly describe the product without getting too technical or boring so the reader stays engaged.

• Include a call-to-action. The best product descriptions always ask for a sale. Be creative and encourage the potential buyer to purchase your product by telling them exactly how to do it.