Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband and step-daughter. Other than food, 90 percent of her purchases are made on the computer in her Washington apartment.

林恩﹒沙纳在网上购买婚礼所需的一切东西，也上网给她丈夫和继女购买节日礼物。除了食品，90%的购物都是她在华盛顿公寓的家里上网买的。

“I find that, by being able to go online and choose the things that I need to choose, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection,” Shaner explained.

沙纳解释说“我发现在网上就能够挑选到我需要的东西，这些东西通过快递直接送到我家门口，省去我了开车外出的麻烦，免去了在熙熙攘攘的人群中挤来挤去的烦恼。而且，通常我买到的东西也更好”。

Analysts say US online shopping has hit records in November and December. Fifty-seven percent of Americans have made at least one online purchase. Traditional merchants worry that the growing e-commerce will shrink their share of the market. Cornell University Marketing Professor Ed McLaughlin says they have reason for concern.

分析员说，美国的网上购物在11月和12 月创造了新纪录。57%的美国人至少上网购物一次。传统的生意人担心不断发展的电子商务会使他们占有的市场份额收缩。康乃尔大学市场学教授埃德•麦克劳克林说他们的担心不无道理。

“Anything that can move online will go. It is just a matter of time,” he stated. McLaughlin says traditional stores can keep their customers by offering The overall volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions，such as selling components (零部件) and materials; however, there will be only one B2C transaction, that is, the sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction.goods like clothing, which customers may want to see and try on before purchasing — as well as items that are difficult to ship. He says some bricks and mortar stores are also pleasing customers with services that set up or repair computers and electronics.7 Traditional stores also offer a social experience that some shoppers enjoy.

麦克劳克林教授说：“任何交易，只要能够在网上进行，都会向着网络发展，只是个时间问题”。他说一些传统的实体店可以通过售卖某些商品留住顾客，比如服装，顾客在购买之前想看好并试穿，还比如一些商品长途装运有困难。他还说实体店也会通过一些特别的服务来吸引顾客，比如，电脑和电子产品的安装和维修。传统的实体店还可以为顾客提供一种社会生活体验，这是一些购物者喜欢的。

“Oftentimes, you need that last sense of ‘this is exactly what I want'before you part with your money,” he said. “And you can't always get that online. It's a rather cold process. Traditional stores can also deliver goods more quickly than online retailers,” Martin says. And smart merchants are using stores to guide customers to websites and using their websites to encourage customers to visit their stores.

他说：“很多时候，在钱花出去之前，你需要慎重考虑‘这真的就是我想要的”。马丁说：“你在网上购物时不是总是能做到这一点，网上购物少了一些人情味儿。还有，传统的实体店比网上的零售店送货快”。一些聪明的商家正在通过店铺引导顾客访问网站，也通过网站吸引顾客光顾自己的店铺。

While e-commerce worries some merchants, it's a huge boost for delivery services like FedEx and UPS. UPS Manager Dana Kline says e-commerce means her company is even busier than usual this time of year. “We are expecting 28 million pieces on their peak day, which is December．which is up about a million from last year,” she noted. UPS is so busy that it's hiring 55,000 temporary workers during the holiday season to deliver gifts. Those packages are headed for homes, including Lynne Shaner's purchase.

电子商务让一些商人忧心忡忡，却为物流服务带来了巨大的发展，比如FedEx快递和UPS快递。UPS快递公司的达纳·克莱恩经理说，电子商务对她的公司来说意味着一年中的这段时间比平常忙得多。她提到，“12月20日是高峰日，我们要处理两千八百万快递，这比去年增加了大约一百万件”。节日期间，UPS 非常忙碌，雇用了55，000 名临时工来派送网购礼物。这些包裹被送往千家万户，林恩的网购也在其中。