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会话演练

布莱恩正在接待客户,并向他们介绍产品优势,我们来听听他是怎么介绍的吧。

建议学时:1学时

Skills: 如何接待客户,并向客户描述产品优势?
听对话,学习如何向客户描述产品优势。


点击人物头像选择某一角色进行对话练习。(为超链接,点击可查看单词或语言注解。)
MBrian MClient A MClient B

Brian is receiving clients and showing them the advantages of his products.

布莱恩正在接待客户,并向他们介绍产品优势。

  • B: I think you have heard about our products. Would you like to know anything more?
  • 布莱恩:我想您已经听说过我们的产品了。您想更细致地了解一下吗?
  • A: Yes. Can you outline the advantages of this robot vacuum cleaner?
  • 客户A:是的。你能给我讲一下这种扫地机器人的优势吗?
  • B: Sure. Please have a seat. I will get you a product description right away.
  • 布莱恩:当然可以。您请坐。我马上给您一份产品说明。
  • A: Thanks.
  • 客户A:谢谢。
  • B: Here is the brochure. You can see the distinction of our product is its super strong, powerful suction. It has three times the strength of the former products. Soy and rice can easily be absorbed. None of the former products can do this.
  • 布莱恩:这是产品手册。您可以看到,我们产品的显著特点就是它超强劲的吸力。它的吸力是之前产品的三倍。它能够轻易地吸起大豆和米粒,这是之前的产品都做不到的。
  • B: The machine does give you an edge over your competitors, I guess.
  • 客户B:我想,这款机器可以使你们拥有超越竞争对手的优势。
  • B: Certainly. No one can match us as far as suction is concerned.
  • 布莱恩:当然。就吸力而言,目前没有哪家的产品能和我们的相媲美。
  • B: And anything else?
  • 客户B:还有别的吗?
  • B: Let me tell you what makes our products sell so well. Firstly, the distinction of our product is its unique design. Secondly, our product has a lower price than the competitors. Thirdly, our service, so far, has been well-received by our customers. Finally, one of the real pluses of this product is that it is of very high quality. All of our products have to pass strict inspection before they go to market. The quality is guaranteed.
  • 布莱恩:我来介绍一下我们的产品为什么如此畅销。第一,我们产品的显著特色就是它独特的设计。第二,我们产品的价格比其他竞争者的更低。第三,到目前为止,顾客对我们的服务非常满意。最后,这款产品的真正优点就是它的高质量。我们所有的产品在进入市场前都会经过严格的检查,质量是很有保障的。
  • A: Could you give me more brochures for that machine? And the price if possible.
  • 客户A:你能再给我一些这款产品的使用手册吗?另外,如果可以的话,再提供一下价格。
  • B: Right. Here is our sales catalog and literature. If you order more than 500 sets, we can offer a better discount.
  • 布莱恩:好的,这是我们的销售目录和说明书。如果您的订购数量超过500套,我们会提供更大的折扣。
  • A: Thank you. I think we may be able to work together in the future.
  • 客户A:谢谢。我想也许将来我们可以合作。

vacuum cleaner

真空吸尘器

brochure /broʊˈʃʊr/

n. 小册子,手册

absorb /əbˈzɔːrb/

vt. 吸附;吸引

distinction /dɪˈstɪŋkʃn/

n. 特色;优秀

v


学习完上面的内容,我们也来练习一下如何介绍产品吧。

Robot Dog Puppy

a loving, loyal friend for ages 5 +

can learn dozens of different tricks

understands English, Spanish and French

if you press the button on his back, he'll reward you with a random trick

easy and fun to train


Workplace Tip

Tips for Introducing New Products(介绍新产品的小技巧)

Here are 5 tips on how to successfully introduce new products:

1. Target the ideal customer. If a product's main function helps the contractor do a job more efficiently we make one path. If it is something that benefits the end-user, a different path is followed.

2. Educate the sales staff. Arrange a manufacturer rep (代表) to meet with the team and explain the features and benefits of the new product.

3. Be specific about the time limit. Identify the start date of the product introduction and be sure to measure the success and impact the product had on your sales effort.

4. Stay in the loop (别掉队). Sometimes the first time a distributor hears about a new product is when a customer asks for it. Work closely with your chosen marketing partners for the best opportunity.

5. Know your market. Not all products will be successful in all markets. By knowing your customers' needs, you can select products that will be most beneficial to them.


Useful Expressions

Introduce characteristics of a product

The largest characteristic of this product is …

The greatest feature of this oven is …

It's a prime example of our future line of smart products.

It can be used for / to / as … / It may be applicable to … / It is capable of …

Describe advantages of a product

Our product is the best and we can very well compete against other companies in price.

The distinction of this product is …

It is more … than any similar ones on the market.

No one can match us as far as … is concerned.

You won't find this feature in any other microwaves.

最后修改: 2020年03月16日 Monday 12:43