学历课程
写作训练
前一阵刚和你们说到要学会写产品广告，今天上司就交给我这个任务了，赶紧补救一下怎么写产品广告吧。
建议学时：0.5学时
Skill：如何写一篇产品广告？产品广告的写作要点有哪些？
阅读下面的一篇产品广告，并试着总结一下产品广告的写作要点。
下面是一些知名的广告语，试着翻译一下吧。
1. Intel Inside. (Intel Pentium)
1. 给电脑一颗奔腾的“芯”。（英特尔 奔腾）
2. Engineered to move the human spirit. (Mercedes-Benz)
2. 人类精神的动力。（梅赛德斯-奔驰）
3. Behind that healthy smile, there's a Crest kid. (Crest toothpaste)
3. 健康笑容来自佳洁士。（佳洁士牙膏）
4. Quality never goes out of style. (Levi's)
4. 品质与品位同在。（李维斯 )
5. A diamond is forever. (De Beers)
5. 钻石恒久远，一颗永流传。（戴比尔斯）
核对答案
根据下面提供的信息，写一段广告语吧。
全新多元赋活修护日霜
白天繁忙工作，夜间缺乏睡眠，给皮肤造成损伤。
全新多元赋活修护日霜 + 晚霜，帮助对抗第一道细纹，重展清新光彩，让皮肤持久年轻水润。
Words for reference:
take its toll on … 造成损伤 complexion 肤色，面色 diminish 减少，减弱 radiance 光辉，发光 cream 面霜 hydrate 使保持水润
NEW Multi-Active Day and Night Creams
A build-up of stress and lack of sleep can soon take its toll on your complexion.
These treatments visibly diminish the first signs of aging, restore radiance, hydrate and maintain younger looking skin.
Explore Multi-Active Day and Night Creams, designed with your busy lifestyle in mind.
Love your skin day & night.
核对答案
Workplace Tip
Crafting a Product Advertisement（制作产品广告）
A product advertisement is an action or form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Crafting an advertisement that entices potential consumers might seem difficult, but it's simpler than you think. The simpler the better. In fact, an ad sums up everything that is smart, innovative, and distinguished about your brand, and is almost indispensable （不可或缺的） in today's economic marketplace.
The structure of product advertisement usually contains:
• headline (sub-headline);
• body text;
• slogan;
• trademark;
• illustration;
• supplementary details (address, telephone, etc.).
最后修改: 2020年03月16日 Monday 12:41
学历课程